beth condon

Michiana Smiles

When tasked to come up with a creative campaign for a local midwestern dental practice, we considered what people want most out of their dental experience and why so many are reluctant to schedule their visits.

We decided that anyone could google “best dentists near me” and see the results that came up surrounding Dr. Mader. It was evident that he and his team were providing high quality care.

But what people didn’t know, was that at Michiana Smiles the process could also be simple and painless.

The Tooth Fairy is meant to bring playfulness and levity to the often unenthusiastic — and even fear-inducing — thoughts people have when they think about going to the dentist.

We wanted to see if we could challenge people to think about dentistry in a new way. Did it have to be so painfully boring?

Role: Creative, Art Director, Voiceover

Billboard Design

School Zone

Parents are children’s very first teachers. As children grow up, though, they go on to school to continue learning. School Zone doesn’t believe that education begins in the classroom, so why, then, should it end in the classroom?

It is arguably more important than ever for parents to step up in this post-pandemic era as school shut downs have left kids falling behind academically. We wanted to show that giving your children the extra support they need is attainable. School Zone brings out the teacher in every parent.

Role: Creative, Art Director

Dole

I have had the opportunity to help integrate campaigns for a variety of Dole products including Good Crunch, Wiggles, Dole Fruit Juices, Dole Whip, The Secret Nature of Fruit Sodas and Chews.

Here is a sampling of concepts and designs I have created that have appeared in print and on platforms such as Instagram, TikTok, Meta and out of home spaces.

Role: Art Director